Graphic design is important in the sales and marketing. Graphic designers/artists design graphics for use in media products such as magazines, labels, advertising and signage. Typical activities include: Liaising with clients to determine their requirements and budget Managing client proposals from typesetting through to design, print and production Working with clients, briefing and advising them with regard to design style, format, print production and timescales Developing concepts, graphics and layouts for product illustrations, company logos, and websites Determining size and arrangement of illustrative material and copy, and font style and size Preparing rough drafts of material based on an agreed brief Reviewing final layouts and suggesting improvements if required Liaising with external printers on a regular basis to ensure deadlines are met and material is printed to the highest quality Graphic designers work mainly nine-to-five, but deadlines may require working additional hours. Opportunities for graphic designers exist in cities throughout the country, although freelance designers can work from home. Career development will more than likely require frequent job movement to widen your experience and develop your portfolio.
